Issue advocacy for an American future

Build public will.

We turn neglected problems into causes citizens can see, join, and win.

For funders, institutions, and civic leaders prepared to move first.

Bring us the issue See the fights

The strategic gap

Politics is won before Election Day.

The left spends years making policy personal. The institutional right waits for a candidate.

Persuasion closes the gap.

We build the issue, the argument, the media, and the coalition before a race can narrow the fight.

A positive American promise

Citizenshipshould carry weight.

Workshould support a family.

Public powershould answer to the people.

The first fights

Three causes the old coalition left open.

Government should serve the citizens who sustain it. These are the first arguments we intend to win.

Neighbors and workers review a regional map during a public meeting in a Southwestern town

Citizen-first immigration

Immigration must serve Americans.

A sovereign country owes its first duty to its own citizens. Policy should strengthen wages, public order, assimilation, and the common good.

A Persuasion Media campaign
Working families and tradespeople bring a growing neighborhood to life

Affordability

A good life should not be a luxury.

Housing, energy, health care, and raising a family have become punishingly expensive. We organize around the reforms that make ownership possible again.

A Persuasion Media campaign
Citizens examine municipal ledgers and records together in a public archive

Government accountability

Make power answer.

Fraud, waste, and abuse survive when failure has no constituency. We give accountability a public, a story, and consequences.

A Persuasion Media campaign

The agency

A white paper is not a cause.

We combine research, message, media, and organizing in one accountable shop.

Issue campaigns. Not candidate brands.
Find

Find the opening.

Read the public mood, the opposition, and the failure everyone can feel but no institution has named.

Name

Name the conflict.

Define who benefits from the status quo, what it costs citizens, and what a credible remedy demands.

Build

Build the campaign.

Create the argument, identity, proof, original media, and distribution required to make the issue unavoidable.

Move

Move the public.

Recruit messengers, organize coalitions, and build pressure until institutions have to answer.

Research and strategyPositioning and messagingCampaign identityOriginal mediaCoalition strategyEarned and paid distribution

The people

The people who frame the issue stay with the fight.

Portrait of Jeremy Jones

Jeremy Jones

Strategy and systems

Founder of Aculeus. Jeremy builds research systems and organizations around consequential public questions.

See the work
Portrait of Davis Hunt

Davis Hunt

Editorial and creative

Founder and editor-in-chief of The Pamphleteer, Nashville's independent alt-daily covering politics, business, and culture.

See the work
Portrait of Seneca Scott

Seneca Scott

Organizing and operations

A Cornell-educated former union leader and community organizer who helped lead Oakland's successful 2024 mayoral recall.

See the work

Start the fight

Have an issue the establishment will not touch?

For funders, research institutions, organizers, and civic leaders with a problem worth turning into public action.

Bring us the issue Fund an issue campaign

Write us with the issue, why now, and what winning would change. We will answer with a working session or a quick no.